The popularity of the pink spirit is reaching new heights, so what is the history of the oh-so instagrammable beverage?

‘Pink Gin’ was once a cocktail, rather than a spirit, and used in medicine rather than martinis. During the 19th century, sailors were giving bitters to cure seasickness. This was unsuccessful so gin was eventually added, and the classic cocktail was created. During the end of the 1800s, the drink made its way from the sea onto land, and the popularity grew.


The bitters in the gin tint it a rosy shade; the bright colour catching the eyes of gin fans worldwide. But what makes it so popular now? It’s not necessarily the pink gin itself but the aesthetics behind it. Rosé was originally the colourful drink of choice due to its vibrant, blush colour. However, pretty pink gin cocktails have taken over lovers of all things pink.


The gin itself can be made in a variety of ways. One such sees the gin infused with flavours of berries or even rhubarb. Another is dyed with the skins of red grapes to give it the rosy colouring. Or rose petals can be used to make the drink the perfect pink ready for those all-important pictures. The Instagram revolution means that pink gin is at peak popularity, and it doesn’t seem to be slowing down any time soon!

Gin bar hire

Here at Mobile Bar Hire, we love all things gin. We provide all types of gin at our bars, so whether you have an event or a do coming up, we have a range of choice to suit your tastes. If gin isn’t quite your thing, then we have a selection of spirits and beverages on offer too.


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