Connor McGregor is a divisive character. Where some respect him as a sportsman and businessman, others find his brash, aggressive side a bit too much to handle.

This is why when McGregor launched his whiskey brand, Proper No Twelve, it split opinion. However, after a year in, we are seeing bars and restaurants all over the globe stocking his scotch.

But, that may all about to change.

Just last week, a video of the Irish fighter assaulting someone in a bar in Dublin emerged. According to sources, McGregor offered everyone at the bar a measure of his whisky. But, when one individual refused, he felt the wrath of McGregor’s dark side.

All captured on CCTV, the altercation has received great criticism by both the MMA and the hospitality community, causing a backlash against the drink.

According to sources, many are refusing to serve the whiskey following this incident. This includes The Shamrock; the pub in which hosted the assault.

Sharing the video, the pub said they would no longer be stocking Proper No Twelve due to McGregor’s “recent cowardly and appalling behaviour”.

“Due to the recent cowardly and appalling behaviour of the so-called Irish professional fighter Conor McGregor, the Salty Shamrock Irish Pub will no longer carry his product nor associate its business with his name,” it said.

“We will discard his whiskey in a fashion thats only fitting to his behaviour. I challenge every Irish bar owner to do the same! He is not a true representative of the Irish people.”

Receiving hundreds of comments and shares, the general consensus was that people should boycott the drink. Do you agree? Share your thoughts and comments with us.

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