On Saturday 5 April 2014, Ant and Dec’s Saturday Night Takeaway series 11 came to a close after 7 episodes. Keeping with previous series, the show ended with a large challenge and a big dash to the finish line to finally crown a winner of the ‘Into the Unknown’ challenges. The 11 series saw one of the biggest finales to date with challenges coming from well known ITV shows such as The Cube and Coronation Street.
The Coronation Street themed segment of ‘Into the Unknown’ consisted of Ant and Dec climbing down an elevator shaft into a set up of the Rovers Return pub and pouring three pints of real ale to a certain height in a pint glass. Two Kent based businesses came together to provide the equipment for this challenge on the hit ITV show – Mobile Bar Hire Ltd and Caveman Brewery. Mobile Bar Hire, based in Bexley and Dartford, were the company contacted by ITV representatives and liaised with them throughout. The portable bar specialists provided the equipment for the Rovers Return and looked towards Dartford based Caveman Brewery, with whom they have a great relationship, to provide the ale.
The ale provided by Caveman Brewery was Neanderthal Best Bitter. A 4.6% Caveman special, Neanderthal Best Bitter uses local Kent based ingredients only such as traditional English hops and dark crystal malts.
During the challenge, Ant made it down the elevator shaft first after ‘The Cube’ challenge and began his pour. However, Ant’s pour was aggressive and was just producing a large amount of froth into the pint glass, whereas Dec took a nice steady approach to his pour. As Dec overtook Ant in the race to fill the three pint glasses, Ant began to pour even more aggressively to catch up which just added to his problems.
Mobile Bar Hire also provided props for the back bar of the Rovers Return pub set including Dreamy Cocktail Mixers. A relatively new product being introduced onto the market, Mobile Bar Hire’s Dreamy Mixers add a new flavour element to cocktails.
Mobile Bar Hire Director Ragbhir Sandhu said, ‘as a local company, having the privilege of working in two neighbouring boroughs, our commitment is and has always been to promote local produce and widen the knowledge of Kent based products. The fact that we had the opportunity to go onto Saturday Night Takeaway we feel only enhanced the exposure of our brand and the products.’
Having seen how swiftly Declan Donnelly (Dec) could pour a pint of ale, Ragbhir Sandhu took full advantage and offered Dec the opportunity of working at one of the companies bars at any time.
Caveman Brewery’s head brewer, James Hayward commented ‘Mobile Bar Hire have taken our products into the national marketplace where we feel that our product range is getting the exposure that it deserves. Having our ale with a Rovers Return backdrop was something we had never imagined.’